Be Good, Be Profitable. Be Socially Conscious.

Be Good, Be Profitable. Be Socially Conscious.

Socially conscious, social entrepreneurship, and corporate sustainability. We hear these words together a lot, and with good reason. Social entrepreneurship requires businesses to be socially conscious—and, if deemed so appropriately, these business will likely have corporate sustainability, or long-term value through a “green” strategy supporting the natural environment and considering every dimension of how a business operates in the social, cultural, and economic environment.

Socially conscious business models have garnered a lot of attention lately. This is evident just by walking through the doors of the Center for Social Entrepreneurship in New York City, an entire coworking space, community, and launch pad built specifically for entrepreneurs starting socially conscious businesses. However, this shift toward social entrepreneurship isn’t limited to startups and small brands. Even large, well-established companies like Patagonia—which was founded on a three-pronged mission “to build the best products, do no unnecessary harm and to use business to inspire solutions to the environmental crisis”—have made socially conscious business practices the platform of their organizations.

Even companies that have long been considered “traditional,” (translate, stuck in their ways) have been taking broad strokes to become more socially conscious. Daily Finance cites Walmart, Waste Management, and Unilever as three of five surprising companies that have gone green—the final focused entirely on “altering its business model with a focus on sustainability.” The takeaway? Socially conscious business practices are no longer just a “perk” or selling point for PR purposes. In my mind, both from a business and profitability standpoint, and from a moral standpoint, being socially conscious should be a requirement.

And while progress is being made on this front, it seems like we’ve been talking about this for a long time, with very little progress toward consistent change. This is evident in what I see day-to-day—the small oversight of people failing to recycle during their lunch hours—so I can’t imagine the kinds of socially conscious infractions I’d see if I took a peek behind closed-doors of large companies. Perhaps the scare tactics aren’t being used effectively enough. I can think of one in particular that’s worked well on me: We are at a tipping point today, because by 2050 we will be beyond our resources as a plant. This is scary. I could live to see this day if I don’t start making changes right now; if we don’t all start making changes right now.

According to World Wildlife Federation’s Jason Clay in his TED Talk How Big Brands Can Help Save Biodiversity, it’s even simpler than that: Inspiring 100 key companies to go sustainable will be enough to convince global markets to shift and make significant changes to protect the planet that our consumption has already outgrown. Clay’s roundtables are already getting big brands to agree on green practices before their products even hit store shelves. The point is, as business owners we all need to make a commitment to making socially conscious practices a part of our business, in the same way we make accounting, marketing, or human resources a part of our businesses. Whether its using solar and wind power to run manufacturing; sourcing our products from vendors who respect the earth, people and animals; or providing our employees with the benefits they need to live well at and away from work, we need to commit to making these changes and be completely transparent in doing so.

For those business owners who aren’t easily scared, or don’t think they have the infrastructure to support such a shift, perhaps it’s more impactful to talk about the benefits of social responsibility to the business itself. In addition to just being the right thing to do, socially conscious practices are also profitable. Earlier I mentioned the correlation between social entrepreneurship and corporate sustainability. Sustainability—closely linked to profitability—is one of the tenants of social entrepreneurship. Our minds are focused on “not running out” because that is exactly what we are so close to doing. It’s just plain, good business sense to use methods that will conserve our resources (be they people or products) and save us money in the long run. And there are plenty of companies that started out small and have accomplished just that. Look where they are now, in most cases beating out those who are slow to change: Patagonia, mention above, has seen double digit growth annually over the past five years; and Al Gore and David Blood’s Investment Firm, Generation demonstrates the success of a deliberative investment model committed to reducing environmental and social damage, by showing greater returns and less volatility than the standard investment house approach by a significant percentage.

The real kicker for me, though, is the recently discovered, and rarely discussed link between the environmental destruction of our planet and human trafficking, which is outlined in abolitionist Kevin Bale’s book: Blood and Earth: Modern Slavery, Ecocide, and the Secret to Saving the World.  Many of us are unknowingly supporting the perpetuation of modern day slavery through our daily consumer habits, just by purchasing from companies who haven’t fully vetted the practices of their supply chains. So much so, that the interactive website Made in a Free World was founded to allow anyone to compile information about their consumer habits and estimate the correlation of those habits to the promotion of slavery. This organization is currently building a revolutionary tool for companies to directly address slavery in their supply chains, along with a movement to partner with companies who are actively building “a free world,” by practicing socially conscious business.

As far as appearances are concerned, from corporate to cultural measures and everything in between, we live in a world that cares about social entrepreneurship and corporate sustainability. It’s time we start consistently acting on that feeling.

Originally published on Huffington Post

5 Things Your CEO Won’t Tell You — But Should

5 Things Your CEO Won’t Tell You — But Should

Why haven’t you gotten that promotion or raise? Why does your boss give you extra attention, but not in the way you’d like? There are modes of behavior that are not in the employee handbook which can radically affect the way you are perceived by your CEO at work. Though these traits are not in themselves fireable offenses, they won’t make you a popular person to your CEO (or your fellow coworkers) either. Luckily, once you become aware that you may be guilty of these actions, it’s easy enough to curb these bad behaviors if you can be honest with yourself.

Mind Your Bad Attitude

An employee’s work product is a huge part of what sets them apart from their coworkers. Company culture is a huge part of what creates a successful or unsuccessful environment for a business, and a person’s attitude can create a positive or negative atmosphere. We all have days that aren’t ideal: lose a client, an account, or don’t hit revenue targets. It happens. The difference between an employee who gets negative or positive attention from the CEO is how the employee handles bad news, and stressors.

Honesty vs Oversharing

Let’s face it, no one wants to see fifty pictures of your cat. At work, there should be a certain level of friendliness but please, keep it professional, especially if you work in an industry that requires discretion. If your loose lips run amok at the watercooler, you may sink your own ship come promotion time. A person who can’t tell the difference between what should or shouldn’t be shared at work (or company functions), comes off as untrustworthy. Who wants to share information with a person who shares all information?

Share an appropriate number of pictures. There is no need to go all or nothing, but know your audience. Your CEO could be a dog person.

Are You Being Micromanaged? There Is Probably A Good Reason

To be fair, some micromanagers are born and their helicoptering can’t be helped regardless of how perfect your work is. For the purposes of this article, let’s concentrate on you. Ask yourself honestly: have I been dropping the ball, missing deadlines, turning in sloppy work, or coming to meetings ill-prepared? If you answer “yes” to any of those questions, you may need a micromanager. Nobody wants to admit he or she is failing in their roles, but many targets of micromanagement fail to ask the aforementioned questions. If your CEO is hovering and using you as a helipad but no one else, it may be time for you to be honest with yourself about your performance at work.

Emotions Can Affect Your Credibility

Life happens, so we are not suggesting that having emotions from situational incidents or struggles in your personal life isn’t ok. What we’re talking about is whining, pouting, rage, storming out of meetings, or overreacting to x. There is one surefire thing that no CEO (or anyone) enjoys in an employee: a moody, constant complainer. If your moods change with your current situation, if you get slighted easily, or if you bring every single complaint about the weather, your significant other, etc to every conversation with your CEO, you’ll start looking like the boy or girl who cried wolf. They will automatically discount your complaints as your modus operandi.

Your Boss Isn’t Your Friend

Some bosses and employees are friends, but that isn’t always the case. Don’t overshare, ingratiate yourself, or expect for the end of your tenure at the company to mean that you’ll be taking trips to Hawaii with your CEO. First and foremost, they are your boss — responsible for your paycheck, and your upward mobility. Your actions outside of work are just as important as how you act at work. A CEO will not groom you to be their next manager if you cannot show decorum, restraint, and grace in every circumstance and situation.

Often, CEOs won’t bring these issues up in your one-on-ones. Maybe they think you are a lost cause. Ask yourself honestly if you are guilty of some or all the above, and if you aren’t sure, the answer is most likely a yes.

Originally published on Huffington Post

The Amazon Echo Actually Makes for a Happy Home

The Amazon Echo Actually Makes for a Happy Home

Technology made specifically for your home has found a nice niche over the past two years. Many products have hit the market that automate functions and monitor your home while you’re away. Several voice activated products have caught public interest but the Amazon Echo in particular has solidified its future.

The Amazon Echo is the first new product of its kind to get a dedicated commercial – let alone during the Super Bowl.

Amazon dubbed the commercial as the “#BaldwinBowl” and after a week the YouTube version has amounted over 18.7 million views. The product had already been on the market well before the commercial but the promotion really helped the public see the value in the “smart speaker.”

The product works simply out of the box: take the Amazon Echo out of the box and plug it in. Then you’ll hear the awakening of your personal assistant, Alexa. She’ll prompt you to begin the setup process of connecting the speaker’s Wi-Fi network on your phone or tablet, as well as your home network in the Alexa app. Within minutes your smart speaker will be ready to go. The setup is simple but the possibilities are endless; this is an Amazon product that really brings convenience to your life at home.

The speaker will light up whenever it hears its name called and it’s a good listener – seven noise-cancelling microphones are hidden within. The Echo’s dual downward-firing speakers create an “immersive sound,” and current consumers say that they don’t usually raise the volume above about 60 percent. The speaker has been reviewed to fill a room well with sound.

The most interesting part about the Amazon Echo is that it’s always evolving. The capabilities it has now weren’t the core functions in the product’s earlier days.

When the Echo launched, the speaker could naturally read off weather reports, set timers and alarms, and managing your to-do list and shopping list. Obviously, the company added a very accessible pathway to shop on Amazon. Alexa can also read curated news from popular sources like NPR, BBC News, CNN and others. The ability to choose which categories and sources that interest you can be done from the Alexa app.

The Amazon Echo now has over 135 skills and climbing. There are so many commands that Alexa can comprehend and carry out, but its home services create an all-in-one controller for any homeowner.

Apps like WeMo, Philips Hue, Samsung SmartThings, Wink, Insteon, and other smart home devices are all compatible. Use your Echo to turn on the lights before getting up in the morning or setting your coffee pot the night before. Alexa will even order Domino’s and Uber for you if you asked.

The Amazon Echo isn’t a stagnant product; instead, Alexa is continually adding skills and capabilities. This smart speaker is a product that can truly make your life easier at home without lifting a finger.


How Richard Maize Started Richeeze Melts!

How Richard Maize Started Richeeze Melts!

          Richard Maize is a man of many interests and talents. He has been successful in real estate, and investment banking, in addition to his many philanthropic endeavors. But his latest business achievement is a little more light hearted. Richard Maize started a food truck. But not just ANY food truck, Richard started the one and only Richeeze Melts. Richeeze has only been on the road for just under a year, but already they are the talk of the Los Angeles area. They won the award for best bacon sandwich at the last Big Bite Bacon Fest in Long Beach, CA and they have racked up rave reviews on both Facebook and Yelp.

         The idea all started when Richard Maize combined his passion for business with his passion for good food, more specifically, grilled cheese. Being one of his all time favorite foods, when Richard was presented the idea to invest in a grilled cheese food truck, he knew he had a winner on his hands- as long as everything was done right. It’s simple, it’s delicious, and the combinations are endless. When they started planning the execution of the business he had to have the best; The best team, an eye catching logo, and most importantly the best ingredients. Grilled cheese may be simple, but the trick to making the best melty sandwiches in town comes down to the details. Richeeze uses homemade bread made by a local family owned bakery in Culver City, the highest quality cheeses, thick applewood smoked bacon, and REAL lobster chunks. When you order a sandwich from Richeeze you can be sure that you are getting the real deal, every time. Not to mention that Richeeze is still affordable, a feat that is unheard of when using such high end ingredients.

Starting a successful food truck is no easy task, finding the right truck alone can be a challenge and many don’t turn a profit until after the first year but with Richard’s extensive knowledge of running a business, Richeeze started to turn a profit within the first 3 months, and shows no sign of slowing down in the year to come. There has even been talk of opening a second truck just to keep up with the demand!

For menu and location information please check out & don’t forget to Smile and Say Richeeze!!

3 Apps That Help You Monitor Your Home When You’re Away

Technology for your home is growing to a state where it can care for your home even while you’re away. Led by some of the more name brand products in this industry like Nest, in-home technology is continuing to advance quickly.

Still, some products and apps aren’t so convenient for the homeowner. Others are saviors in the sense that they can make your everyday life much easier. From security to energy saving systems, there are tons of options to control normal housing functions. Here are my favorite apps that can help you build a smarter home.


SmartThings, an iOS app, is on a mission to turn your smartphone into a remote control for your home.

SmartThings connects sensors and devices to create a network right in your hand. The kit simply asks you to connect the sensors to your devices and instantly it’s compatible with any other home automation apps. It could be your refrigerator or even your garage door, all controlled from the SmartThings platform.

The experience is very user friendly. You can add any compatible device to your home’s system and pair it with the any app. Once your system is in place, SmartThings can even help you remotely address issues in the home. If you left your oven open, SmartThings will notify you and do the deed remotely. Most importantly, this app thinks for itself and creates a level of communication between devices. When there’s a door left open, your AC can adjust so pointless dollars aren’t spent. SmartThings thinks about your home when you forget to.


WeMo, a Belkin product, is a smart device that connects to your smartphone. WeMo specifically helps you control your devices when you’re away. You can turn your appliances on or off with the touch of a button or put them on a schedule and they’ll operate on their own. Put your lights or coffee on a schedule and take one more task off your hands.

The biggest luxury with WeMo is that you can automate everything or nothing, it’s up to your discretion. Try your hand at WeMo’s automation. A set including one switch and one motion sensor is on the shelves for only $80.


Nest is a smart thermostat and one of the first devices to help you save time and energy. The company was started by former Apple engineers but soon acquired by Google.


The thermostat sports an easy-to-use interface that control a myriad of features. Simply turn on the heat on your way home so that you’re comfortable when you arrive or setting your AC for a certain time each day is all possible through Nest. If you’re a busy person, home automation can be a burden at first but products like Nest allow you to control your home’s temperature, efficiently, with ease.

Each of these three devices offer a different service to control your home from afar. Which apps help make your life easier and calm your worries while you’re away?

4 Tech Giants You Didn’t Know Were Charitable

4 Tech Giants You Didn’t Know Were Charitable

In the current era of startups, the culture of the company can be just as important as the culture the company supports. Within the last 5 years, many tech startups have started to assume a much more active approach when it comes to social responsibility.

Numerous fast growth startups channel their funds towards self-driven missions but there is also a handful that use their growth to impact communities in need, outside of their direct industry. Still, the monetary side isn’t the extent of their giving; services and internal opportunities also have a grave impact on the common good. Here are four tech companies leading the way in dynamic charitable efforts.


The ecommerce powerhouse Amazon operates an in-house program that gives back to charity with quite a convenience for their customers. Amazon Smile allows you to support your favorite charities without even noticing the difference on the website. Simply by shopping at the custom url,, Amazon donates a portion of proceeds to charity with ever Amazon Smile purchase.

The percentage of the donation isn’t disclosed by Amazon Smile offers a list of about 1 million different eligible 501(c)(3) public charitable organizations.


Toptal, one of the biggest freelance-software developer networks, is a great example of a smaller group taking on a big charitable mission. Toptal is a company that uses its software development expertise to help the progress of aspiring engineers deriving from low income backgrounds.

In partnership with General Assembly, the Total Global Mentors Program provides the equivalent of $1 million put towards tutoring and mentorship for remote GA students. Toptal even tops themselves with an additional contribution of $100,000 to establish Toptal Fellowships to the GA Opportunity Fund with a similar mission as their mentors program.


SurveyMonkey makes this list because they’ve been able to reward their massive user base for just take a survey and donate to charities at the same time.

SurveyMonkey Contribute sends users surveys based on their personality and interests and in return they can win cool prizes as well as an automatic $0.50 donation to a charity of choice. The program has managed to raise over $5 million in donations for charities like Doctors Without Borders, American Red Cross and more.


Microsoft has participated in all kinds of charity but they are most generous with their products. In 2014, Microsoft donated tech equipment to over 86,000 organizations at a globally (more than 125 different countries). They’ve also made charity an initiative that all employees can be a part of individually. They offer a volunteer match program where Microsoft employees can donate $25 of company dollars to charity for every four hours of volunteer work.

As focused as these companies are on innovation and growth, they’re always finding new ways to give back. The duty to be socially responsible is becoming a standard and tech companies have found creative ways to do so through internal programs and other donations. How would you give back to the community if you had the company resources to do so?

Lyft and Uber: The Current State of Ridesharing Startups

navigation-1048294_640Over the past year, the ride-hailing startup industry has grown exponentially, only led by a couple of industry giants.

Lyft, Uber’s top competitor, just recently raised $1 billion in a Series F round of funding. Surprisingly enough, $500 million of the investment came from a household name, General Motors. Lyft is now valued at $5.5 billion just after 3 years of operations. Their previous valuation of $2.5 billion saw a leap in Series F.

Lyft’s recent success comes as no surprise to those who have been keeping an eye on the battle of service between Uber and Lyft.

GM will also become the newest addition to Lyft’s board and together they plan to create an Autonomous On-Demand Network that will allow riders to book a self-driving car. Their vehicle development matched with Lyft’s ride hailing technology can potentially amount to something great for society.

Though Uber’s success has been paramount as well, not to mention the list of viable competitors looking to knock down the door.

Sidecar, the ride-sharing and B2B delivery service, shut down shop last month after 4 years of operation. Used widely across the country, Sidecar was eventually pushed out but their technology was ground breaking according to their founders. Co-founders, Sunil Paul and Jahan Khanna said in a Medium post, that the two take pride in being “the innovation leader” in ridesharing. They attribute their cease of operations to their significant capital disadvantage.

Most would think that without Uber and Lyft’s insurgence, Sidecar wouldn’t have had to shut down but instead they would’ve prospered. Uber’s valuation currently stands at $51 billion, making it one of the few unicorns in startup land. Aside from Uber’s services, their model has created a whole new community of jobs. Uber drivers are offered adequate pay but they also have the luxury of using their own vehicle which makes it that much more enticing. Uber is undoubtedly changing transportation for the drivers and the riders.

If there’s one thing that could define this startup transportation industry, it would be innovation. Still there are other options that haven’t been mentioned, i.e. Zipcar, but as Uber and Lyft lead the pack they’ve changed how people get around, across the world. How much further will these two continue to raise their valuations and societal impact in 2016?

3 Subtle Fees Ruining Your Investment Returns

3 Subtle Fees Ruining Your Investment Returns

As you look to build your investment portfolio, it’s imperative that you pay attention to the small things at all times because every penny counts. Investing fees should amount to no more than 1% of your overall portfolio value. Nowadays there are so many low cost investing options but the management of money can get lost in these cycles.

Though there are many “chefs in the kitchen” per say in the realm of real estate investing. Everyone wants to get their cut — brokerages, real estate funding businesses, advisors, planners and government regulations. But it’s important that investors have a close eye on the vulnerable areas of their portfolio so that unexpected fees don’t run amuck.

Assess how your investments are contributing to your wealth by paying attention to these three costs.

CC: Forbes



Workplace Retirement Plan Costs:

Employer-sponsored retirement plans (401(k)s, 403(b)s) have an array of perks, including tax-saving features, investing automation, and other additional amenities. Although, providing ongoing administrative support comes with a fee. And the fund companies within the plan want their cut, too.

On average, 401(k) fees range from 1% to 2% and, in most cases, those costs are passed along to you and other participants in the plan. A subtle 1% doesn’t seem too hefty but when taken off the top of your account, it could impact your finances much more drastically than anticipated.

Trading Commissions:

One of the more surface fees when it comes to your investment portfolio are trading commissions.

I encourage you to check the cost of buying or selling when you invest in individual stocks or buy mutual funds through a brokerage.

Often, brokerages charge a flat fee to place an order to buy a mutual fund. But fees for things like options trading, broker-assisted trades, and other types of investments can be much more taxing. On top of that, there are other costs that will arise — account closing fees, transfer fees, and others.

And don’t forget about other costs you may have to cover — transfer fees, account closing fees, and extra costs if you want to have a human being make your trade.

Bid-Ask Spread:

Investors also pay what’s called a “spread” when they buy or sell stocks or mutual funds and this is a cost that tends to be overlooked. When you research the price of a fund or stock and you see it’s cost per share, that’s the “bid”. But the price you have to pay if you want to buy the share will always be a little higher, that’s the ask. The difference, the bid-ask spread, must be paid by every buyer — including the big mutual funds.

Paying attention to these typical fees as well as others can help you build an investment portfolio that will serve you well for years to come.

5 Marketing and eCommerce Trends To Watch For in 2016

5 Marketing and eCommerce Trends To Watch For in 2016

5 Marketing and eCommerce Trends To Watch For in 2016.

Whether you’re in the real estate business or an entrepreneur of a different kind chances are you are constantly searching for new ways to market yourself or your business. In real estate a big challenge is attracting new buyers- which I mentioned briefly in my last blog post. It’s not that millennials don’t WANT to buy it’s simply that they’re not sure HOW to buy. Attracting this younger generation can be tricky but definitely not impossible. The trick is to learn their language, understand how marketing has evolved in the digital world we are now living in, and arm yourself with the right tools.  

So here are 5 marketing and ecommerce trends to look out for in the coming year and how you can implement them in your own business.

    1. Snapchat. Snapchat is incredibly underrated as a marketing tool. Sure, the photo or video may only last 16 seconds but that doesn’t make it’s impact any less great. It’s a quick, fun way to get someone’s attention. In real estate it could be a creative way to announce that you’re having an open house or show a sneak peek of a new listing. In retail it could be a cool way to announce that you’ll give 20% off to anyone who mentions the snap. The possibilities are endless and many companies haven’t taken advantage of this marketing opportunity just yet. So get ahead of the curve and be one of the first to leverage this platform!
    2. Get on board with the “buy” button. Sites like pinterest and facebook have recently implemented call to action buttons such as “buy” or “book appointment”, etc. This allows consumers to purchase items that they see on social media without having to do any research on where to find it or book an appointment with a real estate agent or doctor without ever having to pick up a phone. Not utilizing these tools would be a mistake in my opinion.
    3. Venmo. While this doesn’t really apply to the real estate world I figured I’d throw this in here for other industries and startups. Venmo is an app that allows users to quickly and easily share money. It would be great for street vendors such as food trucks, retail stores, even restaurants. The younger generation loves it for reasons such as not having to split tabs or Ubers- one person can pay for it and then everyone can Venmo that person their share of the bill without having to make an extra stop at an ATM or ever carry cash. It is the new, more effective PayPal.
    4. High Quality Content. The need for content is not slowing down, in fact people expect higher quality content these days. In real estate this means having high quality photos on your website, instagram, pinterest, etc, having 3D virtual tours that are clear or creative YouTube videos that showcase the homes you are trying to sell. Photo content is increasingly important in just about any industry as is video and written content.
    5. Targeted Gifting/Sponsored Posts. Influencer marketing has become a HUGE marketing tool. Brands who understand it and utilize it properly can become global phenomenons within a couple of months. Some examples are BirchBox and Triangl Swimwear. BirchBox partnered with multiple influential beauty bloggers and within a year they became the biggest subscription box company on the market. Triangl Swimwear sent just about every fashion and travel blogger a complimentary swimsuit and became one of the top swimwear lines almost overnight. By giving someone with 50k + followers (or even paying someone to promote your product) a complimentary product or meal you are reaching thousands, sometimes even millions of people that hadn’t heard of you before, and if you reach out to a couple influencers in the same area at the same time it is likely that everyone in town will now know your company’s name. The industries that benefit most from this would likely be fashion, beauty, hotels and restaurants.

The digital age is so exciting and it’s interesting to see how marketing has evolved within the last 5 years! For more advice on implementing marketing tools follow me on twitter @Richard_Maize


How Richeeze is Changing The Food Truck Industry

Once considered a secondary option, food trucks often filled the void when stationary stores were closed. The food truck industry has since evolved into stable businesses traveling on four wheels. Although to create an organic following in this field, you have to deliver with quality and that’s exactly how Richeeze has made city goers smile day in and day out.

Richeeze has managed to redefine a common household meal with their grilled cheese and it’s garnered large crowds here in the Santa Monica community.


The initial idea came about when founder Richard Maize noticed that the ultimate comfort food didn’t really have any variations and Maize wanted to bring this commodity to the forefront. But Richeeze does more than just offer options to the famous grilled cheese sandwich we all loved as kids; Richeeze centers their business around quality in every aspect. From their service to the food itself, they give customers what’s best.

The core of Richeeze is their customizable menu packed with 9 different All-American Classic Grilled Cheese Sandwich options and sides that touch base on all the delicious variations Richeeze specializes in. With some of the top chefs in LA, Richeeze wanted to redesign the traditional grilled cheese. They took combinations of breads and cheeses we all know and love to create gourmet melts for all pallets. From the Richeeze award winning Bacon Mac to the flavor-filled Ally’s Special, they cover a wide variety of meat and vegetarian options. We recommend that you try one of their signature melts and you too will smile and say…RICHEEZE!

Richeeze brings an array of original options to the grilled cheese sandwich that can’t be found elsewhere. Their quality is unmatched as everything is baked from scratch including the bread that’s picked up daily from a local bakery.

But the quality of the food isn’t the only thing exceeding expectations. The environment Richeeze offers in addition to their menu has everyone in the southern California area repeating the slogan, “Smile and Say Richeeze.”

In route to revolutionizing the food truck industry, Richeeze provides music and touch screen menus accompanied by a fun, interactive staff that help you order your food without having to repeatedly yell through the truck window. Wait, but don’t forget the outdoor seating as well!

The goal was to bring the restaurant with them and that’s just what they’ve done. Not only have consumers taken notice to the new food trucks taking the industry by storm, but so have the experts. In 2014 Richeeze won the award for the best food at the weekend Bacon Festival. But they’ve been receiving requests left and right to attend national food festivals.

Richeeze has done a spectacular job in establishing themselves in the Santa Monica culture and their demand is so high that three more trucks are expected to be in route in the near future. Maize plans for the trucks to become more commonly known soon as they plan to provide to more and more larger universities around the country.