Richard Maize is a man of many interests and talents. He has been successful in real estate, and investment banking, in addition to his many philanthropic endeavors. But his latest business achievement is a little more light hearted. Richard Maize started a food truck. But not just ANY food truck, Richard started the one and only Richeeze Melts. Richeeze has only been on the road for just under a year, but already they are the talk of the Los Angeles area. They won the award for best bacon sandwich at the last Big Bite Bacon Fest in Long Beach, CA and they have racked up rave reviews on both Facebook and Yelp.
The idea all started when Richard Maize combined his passion for business with his passion for good food, more specifically, grilled cheese. Being one of his all time favorite foods, when Richard was presented the idea to invest in a grilled cheese food truck, he knew he had a winner on his hands- as long as everything was done right. It’s simple, it’s delicious, and the combinations are endless. When they started planning the execution of the business he had to have the best; The best team, an eye catching logo, and most importantly the best ingredients. Grilled cheese may be simple, but the trick to making the best melty sandwiches in town comes down to the details. Richeeze uses homemade bread made by a local family owned bakery in Culver City, the highest quality cheeses, thick applewood smoked bacon, and REAL lobster chunks. When you order a sandwich from Richeeze you can be sure that you are getting the real deal, every time. Not to mention that Richeeze is still affordable, a feat that is unheard of when using such high end ingredients.
Starting a successful food truck is no easy task, finding the right truck alone can be a challenge and many don’t turn a profit until after the first year but with Richard’s extensive knowledge of running a business, Richeeze started to turn a profit within the first 3 months, and shows no sign of slowing down in the year to come. There has even been talk of opening a second truck just to keep up with the demand!